I’m a software developer, and like many of my peers, I build software around my interests. I had a problem with managing my shopping lists, so I built wisecart.app. I also develop applications with the same foundation, so I built my boilerplate. Since the beginning of 2025, I’ve been posting videos on YouTube. As I move toward making more scripted videos, I needed a tool to improve my scripts, so my next startup focuses on that. However, I’m facing a challenge. I’m not the most skilled software developer, so if I’m building an application for development, it might not be as polished as what others are creating. So, what subject should I focus on when making software?

This is a common problem

When you watch Marc Louvion for example, he is building applications for developpers : datafast, shipfast, ... And he is having quite a lof of success. But this success seems to be coming from a really good product-market fit with shipfast that built his personal brand and his community, and now, whatever he puts out, his community will make it a relative success.

But when you look at his apps, they are pretty good, but they are in a very competitive field. Datafast compete with Plausible, Google analytics, and a lot of other good analytics softwares. It's very very difficult to make an application that stands out.

A way to solve this problem

A lot of areas like finances, sports, or productivity for example where any software developer can build an app useful for anyone. Take for example finary, an app for your finances, seems to be a great and refreshing app. I have never seen an app for finances that was interesting like this one, I don't have a subscription for Finary but if I wanted to take a subscription to improve my finances, this is the one I would go to. And this is because of their personal branding on YouTube.

What I will do now

So now, my goal is to bring my software development skill to areas where there a very low competition to take a big step in these areas and make a difference. Some of these areas could be dressing, nutrition, productivyity, motivation, personal management, ... This is a new motivation for me, and I'm really happy. My goal is still to solve my own problems, so that's it's useful for me at least.